Overview

Play the Fashion! Project ADA is a fashion-tech multi-platform app that connects Millennials and Gen Z's luxury fashion life. Fashion, Trend, Social Networking, Journal, and E-commerce are all in Project ADA. (We sign contracts for collaboration with major Fashion brands.)

Goal

Create a stylish, simple-looking, clean, and aesthetic design for the luxury fashion social app.

Concept Keyword

Cool Chic

Luxurious

Minimal

Clear

Role

On this project I worked as a UX/UI/GUI designer using various kinds of software such as Sketch and Protopie. As well as handing a design to a development stage via Zeplin. And I used Abstract for managing the version of the design work.

Design Process

Starting point of this project was a luxurious brand's story, as well as a lot of visuals references from them. Using that inspiration I’ve worked on wireframes page design and app appearance, contributing some ideas as well.

Retrospective & Lessons Learned

I was so excited to design all about ADA. ADA has many kinds of the spectrum like- Fashion, Social Networking, Journaling, E-commerce, Suggestion based on Personal favor analysis, etc. It was a great challenge and hard training for me using my design background.

But then I had a health issue after a year of working. There was no choice then to take a rest. At the same time, the format of ADA (product) was changed. Due to that reason, my ADA project design work is terminated, and it has only been a prototype.

I'm so sad and disappointed, but overall I've learned that all the designs have a unique volume. I learned to control the product views harmony or balance. Looking back on this project, I would put myself more on the user's side, if I had a chance to re-design it. Because in the past it was much more concentrated on a design's side of view.

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(Eng)Project ADA Prototype