Luxury fashion brands get in the game with vr and video

Luxury Fashion Brands Get in the Game with VR and Video - Dandelion Chandelier

The hottest new luxury collaboration? It's not between a global luxury fashion brand and an artist. It's a partnership between a global luxury fashion brand and a game developer. Our correspondent Jillian Tangen explores how and why traditional global luxury fashion brands are aggressively getting into virtual reality (VR) and video gaming.