Hailey Design
Hailey Design

Could this gaming app change the way we shop?

Published Time
November 2, 2019
Press
Financial Times
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Could this gaming app change the way we shop?

"All that is solid melts into air," wrote Karl Marx in The Communist Manifesto. It is not the most obvious jumping-off point for a discussion of fashion, but it's the right one when it comes to Ada, a new app that its inventors hope will revolutionise the way young people consume luxury.

howtospendit.ft.com

Could this gaming app change the way we shop?

Project ADA on How to spend it

Nov 2019